The Macallan Archival Series
The Macallan Archival Series revisits the legendary advertisements from the 1980s and 1990s, breathing new life into much-loved campaigns. These adverts introduced The Macallan to a wider audience for the first time and now have a moment to captivate once more.
The series brings together stories, anecdotes, drawings and photographs to showcase how The Macallan grew from a remote farmstead on the River Spey to become a world-renowned single malt whisky recognised for its incomparable craftsmanship and creativity.
Commemorating Our Vintage Advertising
Today, Folio 8 breathes new life into this timeless campaign. It is accompanied by a special booklet commemorating the brand’s vintage advertising—plus digital content—all presented in a beautiful book-shaped box.
It celebrates the rich heritage of The Macallan – and one of its most unforgettable advertising campaigns from decades past.
Source: Folio 8